Case Study:

Healthy Bladder Plus

Healthy Bladder Plus Natural Supplement Packaging

Overview

Healthy Bladder Plus was getting amazing feedback from doctors, patients, family, friends and a group of loyal fans, however, brand recognition was low and the product was not getting the exposure or the expected sales to go with it.

We believed in Charles and his product, so we e stepped in to revise the entire strategy and tools to market the brand.

The Challenges

Founder and CEO of Trusted Remedies™ Charles Ripps, put nearly a decade of research into formulating the clinical strength natural supplement Healthy Bladder Plus®.

Until then, Healthy Bladder Plus® was marketed almost entirely to senior women. While they are a larger portion of the demographic who buy such products, they are not the most active on the channel they could invest in: Digital. We immediately observed a very important part of the market was being overlooked, and many strategies were not being activated or integrated into a unified, branded platform.

Graphic design, media placement, marketing copy, advertorial for Healthy Bladder Plus
Custom graphic design and content creation for Healthy Bladder Plus

Another obstacle we needed to turn into an opportunity was the overall unease audiences experiences with topics related to bladder health and urinary issues. The messaging and creative assets needed to overcome negative feelings towards the subject and encourage a fresh new perspective and adopt a new solution.

1

The Solutions

Brand Message - Nature Calls for ...

Over 30 million Americans experience bladder symptoms. Many under the age of 50 and as young as 20 are affected.

Nature Calls for More… Laughter; Kindness; Good Times; Confidence; Healthy Bladder Plus®; etc. We are listing the audience’s pain points along with brand values and name, making them all part of the same story in mission.

Device mobile
Social media marketing strategy, content development, custom graphic design for Healthy Bladder Plus
Social media marketing strategy, content development, custom graphic design for Healthy Bladder Plus
Social media marketing strategy, content development, custom graphic design for Healthy Bladder Plus
Social media marketing strategy, content development, custom graphic design for Healthy Bladder Plus
Social media marketing strategy, content development, custom graphic design for Healthy Bladder Plus
Social media marketing strategy, content development, custom graphic design for Healthy Bladder Plus
Social media marketing strategy, content development, custom graphic design for Healthy Bladder Plus
Social media marketing strategy, content development, for Healthy Bladder Plus
Social media marketing strategy, content development, for Healthy Bladder Plus
Social media marketing strategy, content development, influencer management for Healthy Bladder Plus

 While the oldest and largest demographic is more resistant to digital and social platforms, younger baby boomers along with generations X and Y are currently turning to online platforms to learn, share, educate, and support this growing community that encourages open discussion. 

We placed our client to take part in this community, which allowed them to gain exposure, establish trust & credibility, benefit from collaborative opportunities and build a loyal tribe. We directed visual marketing and messaging that broadened the reach, now inclusive to women of all ages and also men.

In one line, we posit the subject of bladder issues and pivot the idea towards Nature itself to introduce the power of natural remedies. The motivation is to get more out of life without being held back by common bladder symptoms. We have words to fill in the blanks, but you complete the journey based on what matters to you.

Responsive Website Design, Digital Branding, Email Marketing
2

The Solutions

Brand Positioning

Our research indicated that bladder health awareness will continue to increase and the market will rapidly evolve in the next 10 years. It was wise and profitable, both short and especially long-term, for Trusted Remedies™ to invest in marketing to these demographics sooner than later, without leaving out the main senior crowd. We adopted a more “lifestyle” approach that appeals to all ages, a strategy that can grow with the generations.

Healthy Bladder Plus 5

Drive Traffic, Re-engage customers:

In alignment with the new brand image and strategy, we put in place a lead generation and CRM structure to cover every digital touchpoint and segment prospect and customer profiles. The goal was to drive relevant traffic to the website through search engine optimization, affiliate marketing, targeted marketing and re-marketing campaigns on Google, Facebook, Instagram and Pinterest.

We continued to re-engage customers through e-mail marketing, optimized with review generation. We tailored contests, offers and incentives based on analytics, with a dedicated account manager monitoring brand reputation, feedback and troubleshooting.

Responsive Website Design, Social Media Marketing, Digital Branding, Email Marketing

Conversion Optimization:

With an entirely redesigned website, improved copy and revised offers, healthybladder.com keeps generating more sales. The user experience, which includes improved e-commerce functionalities and product reviews, makes the decision and checkout process much simpler.
3

The Solutions

PR & Content Strategy

We planned, created and managed content for all social media profiles, published rich blogs, and identified influencers such as health advocates and professionals to endorse the product. We enabled many beneficial collaborations, from radio interviews, public events, print advertorials, and more. Some highlights include a partnership we managed with Dr. Dana Rice, creator of the UTI Tracker app, The National Association for Continence, The California Senior Guide, E-Health Radio and Icon Undies.
Responsive Website Design, User Experience, Digital Branding
Healthy Bladder Plus 6
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