Brand Research & Discovery
Your value proposition and competition
Working with you, we will learn everything we can about your business. How it came to be. What motivates you. What your goals are. How you want to help your clients. This allows us to define the mission statement and core attributes we wish to convey to the public through your branding. We’re looking for what creates an emotional connection to develop a unique, compelling brand story and key messaging.
During this phase, we also perform a thorough competitive analysis to understand your company’s strengths and weaknesses in relation to the opportunities and threats in the current landscape. This knowledge allows us to strategically position your brand in the market and in the minds of consumers.
Defining your target audience and client personas allows us to uncover what consumers want from a business in your industry, and develop branding that speaks to their needs.
With market research and segmentation we can better examine the variable dynamics that shape trends, behaviors, opinions and other key indicators of specific groups within a target market. This information helps us tailor your message for different audiences and guides our inspiration in creating a brand that people can identify with.
As we collect insightful data from our marketing research, we explore styles and visual concepts that evoke the ideas, thoughts and feelings that are key in supporting your brand strategy. With mood boards, style scapes and other creative tools we share with you, we can determine the ideal direction for the branding design and make it fun too