Search Engine Optimization – SEO

Search Engine Optimization, aka SEO is the process of optimizing a website in order to achieve higher positions in a search engine’s organic (unpaid) results. SEO increases a website’s visibility online, leading to a better rankings in the search engine results pages (SERPs).

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SEO services are vital to a long term growth strategy because it is virtually impossible to rank high on the search engine results pages (SERP) without implementing a detailed SEO strategy.

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It’s never been this easy to get your product or service on the market and for sale on your own website.

It’s an exciting time for small businesses due to the ease with which you can sell directly to consumers anywhere in the world with a customized e-commerce solution. If you’re starting a business selling your products online, you’ll be joining millions of entrepreneurs who’ve already carved out their own niche in the world of e-commerce. Competition for online attention and shopping dollars is intense. How will you stand out and get the attention your business deserves?

Why SEO is valuable for your Business

SEO is one of the fundamental Internet marketing strategies and is a topic of endless discussion. Search engines are constantly tweaking the algorithms that determine a website’s ranking. These rankings determine where hundreds of billions of dollars of value will go.

(This information is being updated.)
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Branding Strategy

What you can expect from a Successful SEO Campaign?

Improved Search Engine Results

SEO is the most cost effective long term strategy for marketing your business.

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Expanded Reach & Visibility

Potential clients need to know about your company before they can buy your goods or services.

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Increased Organic Traffic

As your website and business listings climbs in the rankings, more potential customers will be ablel to find you more easily.

On Page SEO Optimization

Each page of your website needs to be optimized for maximum local visibility.
Getting your business visible in local Google results involves a large number of on-page SEO techniques. The quality of your website’s structure and the content it contains have become more important to Google local rankings over the years so it’s important to get these critical factors right.

Of course not. It all depends on the keywords and level of competition. But we can give you a detailed assessment of the competitive landscape that will inform us how easy or hard it will be to rank for any particular keyword.

You should also probably beware of any company claiming to guarantee they can get you on the first page of google.

Again this is potentially a very complicated answer depending the on the keywords you are targeting and the level of competition in your market. For example if you are going after keywords like ‘cheap shoes’ you are going up against Amazon and some of the biggest companies in the world. Search engine optimization is both an art and a science. We will analyze the competitive landscape to asses the level of competition and how much work would be involved in reaching page 1 of the google search results for your most relevant keywords.

The specific details of Google’s ranking algorithm are some of the most valuable and guarded secrets in the world. By reverse engineering how it works in the real world, we can deduce the hundreds of complicated factors involved in ranking the relevancy of a website in relation to the keywords a searcher enters into a search engine. This is what is comes down to.

Therefore, we unfortunately have no control over how search engines actually determine their rankings but we do however have a wide variety of strategies and techniques available to us when working to get as high as possible in the search results.

With search engine optimization the are no cookie cutter, one size fits all models. Each business is unique. We will do market research to develop a custom plan to reach your desired results. That being said, all SEO plans last at least several months and may extend to upwards of a year or more depending on the competitiveness of the particular niche you are in.

All budgets can be discussed and agreed upon before any work begins but generally there is a $500/month minimum with other plans ranging from $1000-$5000 a month depending on how aggressive we want to be and level of competition to overcome.

Having your website drop significantly in the SERPs mostly likely means you’ve been hit with a Google Penguin or Panda penalty. Likely this is due to previous questionable “SEO link building” to many “spammy” websites which google has easily determined have little or no value other than trying to game the system. It is a process but you can recover from these penalties and we have the experience to do it. By disavowing these spammy links, we can get your website back in the good graces of the almighty google (and other search engines too).

SEO is easily one of the most cost-effective marketing strategies available to businesses today because it targets users who are already actively looking for products and services online. If you can get onto that first page of the search results for your relevant keywords, those organic listings are highly trusted and essentially free. You don’t need to pay per click or allocate a budget for advertising. Once your search engine optimization has been set up properly, it keeps on attracting new prospects without any additional cost. Of course in order to stay at the top of the rankings you should have a consistent, long term strategy and that’s exactly where our expertise comes in.

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