There are a many important elements of web design to consider when creating a web site for yourself or your business. When you include all or at least most of these elements in your webpage it conveys professionality and can help distinguish you from your competition. Does your website have all of these meet all of these criteria? If not you should consider including them and if you need help, Visualab Design is always happy to help people and businesses improve their web presence.
Some of the most important elements of web design include:
- Is the design easy for visitors to navigate and understand?
- What is the most efficient and elegant way to present the information?
- Is the important information easy to find?
- Will it work and look good on several different browsers like Google Chrome, Safari, Firefox, Internet Explorer and more?
- Will it work and look good on different devices such as desktop computers, tablets and smart phones?
- Can people quickly contact me directly?
- What action do you want to the visitor to take?
- Are the pages Search Engine Optimized
Your Website Home Page – Showcase the most Important Elements of Web Design
The home page should feature the most important content and information of your site and move visitors to take action towards a specific goal. Feature certain sections by including a brief blurb on the home page that links to that page. For many visitors, this will be the only page they visit, so it important to convey the essential information and services you are offering here.
Additionally, the aesthetic feel of the company should be matched on the web site and marketing materials. If you are a corporation, you probably don’t want an ‘arty’ web site with too much animation. Special effects such as moving images or rotating logos may actually distract customers from your message. Look carefully at an effect and ask what benefit does it provide your web site. If there is an actual benefit, do it!
Keep your navigation easy to use
You shouldn’t have to click more two or three times to get to a page you are interested in. If you organize your website into broad categories, this should be easy to do. Having breadcrumbs or some other navigation cue that helps users know where they are on your site will also help your website’s navigation.
Keep consistent “styling” across pages and areas
You want visitors to know they are on the same website when they click in different sections. Your website should reflect your brands values and sense of style. Keep colors, fonts and styles similar across the whole website, with a logo and/or tagline in the main header.
Personalize Your Content
Your content should be written as if you are speaking to your customer on a one-on-one basis. Read your text content out loud. Does it sound natural? If you have any doubts about your own copywriting ability, it’s wise to invest in a professional copywriter who is trained to write the most meaningful and persuasive text as it relates to your business.
There’s lots of things that you can do to reduce download times of all your website’s pages. Like, making sure you don’t use images that are high in resolution or in size. Target photos or images for 72 dpi resolution. Some photo editing software programs like Photoshop offer special “save for web” features that can help you determine an appropriate size for an image. Fortunately there are some great services available that greatly reduced the size of image files further. My favorite photo optimization service is Kraken but many people also use Smush It.
Have our Los Angeles Graphic Design Company Develop Enhance your Brand
When looking towards building your own website, realize that it can take many hours of work (even if you are skilled in coding, graphic design, web design, etc) to get all the important elements of web design right. If you design your website yourself and don’t include and optimize all 20+ conversion factors on your home page, you can end up designing a website that will not convert very well at all.
Your website must be designed to give customers a great experience while making it easy to find any info they’re looking for. Visitors won’t spend a lot of time looking for the information they’re after on your site – there are plenty of others out there competing for their business. If they can’t find what they are looking for immediately, it’s easy to go elsewhere. Therefore, if you are looking for truly professional Los Angeles web & graphic design work, we highly recommend you take a quick look over our portfolio and see the elegant and effective websites we have designed.
This article discussed some of the many important elements of web design and various things you can do to make your site easy to use and improve the visitor’s experience on your site. If you have any questions about this or need help with your Web Design, do not hesitate to contact the team at Visualab Design.