How to keep website visitors engaged with these Important Elements of Web Design
If you want your business website to be successful, stunning web design is not enough. The design also needs to reflect your brand identity and tone as well as the tone and style that your target audience expects to see.
There are many important elements of web design to consider when creating a website for yourself or your business. When you create a website, you need to make sure that the colors, text, images, navigation and
everything else is geared towards optimized representation or your brand. Think of Branding and your brand identity as the set of values and ideas that you want people to associate with your company.
Design can help you communicate these values and ideas to the public. Therefore, you should be asking yourself the following questions about your own website:
Questions to ask yourself when evaluating your Businesses website
Here is an ever-growing list of essential elements of website design that will make your brand stand out while helping to keep your visitors engaged and informed:
MOBILE FIRST RESPONSIVE DESIGN
FAST LOADING WEBSITE
(Being rewritten at the moment.)
FEATURE THE MOST IMPORTANT CONTENT
You want visitors to know they are on the same website when they click in different sections. Your website should reflect your brands values and sense of style. Keep colors, fonts and styles similar across the whole website, with a logo and/or tagline in the main header.
Choose a selection of fonts to use on your site that complement your brand.
Use a font family or two that are on brand for general uniformity, and delineate sections by boldness. Capitalization, likewise, should be consistent across your investment materials and financial services website. If you produce printed editorial content in addition to web content like magazines, utilize good design principles to capture and keep your viewers’ attention.
For content that visitors will view on a screen, a smoother, san-serif font might be more pleasing to the eye.
HIGH QUALITY, RELEVANT IMAGERY
Original, custom photography goes a long way in making your website look and feel unique.
PERSONALIZE YOUR CONTENT
Have our Los Angeles Graphic Design Company Develop Enhance your Brand
When looking towards building your own website, realize that it can take many hours of work (even if you are skilled in coding, graphic design, web design, etc) to get all the important elements of web design right. If you design your website yourself and don’t include and optimize all 20+ conversion factors on your home page, you can end up designing a website that will not convert very well at all.
Your website must be designed to give customers a great experience while making it easy to find any info they’re looking for. Visitors won’t spend a lot of time looking for the information they’re after on your site – there are plenty of others out there competing for their business. If they can’t find what they are looking for immediately, it’s easy to go elsewhere. Therefore, if you are looking for truly professional Los Angeles web & graphic design work, we highly recommend you take a quick look over our portfolio and see the elegant and effective websites we have designed.
This article discussed some of the many important elements of web design and various things you can do to make your site easy to use and improve the visitor’s experience on your site. If you have any questions about this or need help with your Web Design, do not hesitate to contact the team at Visualab Design.