Wether you are establishing a corporate identity or a public persona, it’s important to create signature logos & branding, that the world will associate you with. Branding is a comprehensive list of exclusive assets that represent your business or persona in the eyes of the public and your promise to customers. Your branding assets (logo, tag line, color palette, font family, etc.) express the values and ideology that your customers identify with.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand. What you communicate visually and verbally are part of your brand strategy. Consistent strategic branding leads to a solid reputation and brand equity, which adds value to your business and services.