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Every Local Business needs effective Local Search Engine Optimization

More and more people searching online are looking for local businesses, especially on mobile devices. Local SEO, otherwise known as Local Search Engine Optimization can help your business get found and stand out in the Search Engine Results Pages (SERPs). But what happens when your potential local customers go online searching for your type of product or service?

If you have a regionally oriented business, it’s imperative to be on the first page of GoogleBing, or Yahoo for as many relevant search terms as possible within your particular industry.  Just by understanding this, you are already on your way to dominating the google ranking for your main keywords.

local seo visualab design

What is Local SEO?

Local SEO is a different process from “regular” SEO campaigns and involves the implementation of certain techniques and strategies to make your website rank higher in the organic local search results. Compared to standard SEO campaigns, local search engine optimization is more about getting links from other local websites that are relevant to your industry and business. This means that local directories are an important resource for link building and authority in the eyes of the search engines, especially when it comes to building citations.

What is a citation you ask?

“A citation is an online reference to your business’s name, address and phone number (NAP).”

Search engines such as Google, Yahoo! and Bing employ custom algorithms to help them provide the best results for their users based on their search terms and phrases. Therefore, local SEO gives the search engines a clear understanding of what your business is about and where your businesses is located so that they can best match you with potential customers in your area.

higher ranking for local seo

Did you know:

  • 94% of consumers

    search online for local products and services
  • 73% of clicks

    from organic search results go the top 5 listings?
  • Organic search

    leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads

If your business isn’t showing up on the first page of the results you are missing out on major opportunities for connecting with potential customers in your area. Local SEO is one of the most valuable marketing tools available to small businesses looking to reach a larger share of their local market.

What Types of Businesses can benefit from Local SEO?

A smart local business will want to claim your local business profile at Google My Business. If you are a local business with an actual storefront, Google does need to confirm the exact location of your business by sending you a postcard with a confirmation code. Keep in mind you cannot use a PO Box or other ‘virtual office’ for this. If google discovers this you can be severely penalized. If you work from home or another location, such as a taco truck, you are more likely to be considered a ‘Service Area Business’ Besides that, Google needs to know details about what type of services you provide.

Most business owners don’t have the time or expertise to manage their local SEO marketing efforts on their own. That’s where we come in. Our local SEO specialists have the skills and experience to get your business where it belongs: in front of your potential customers.

So what can Visualab Design do for your local marketing?
Claim and optimize your Google Places page

Its extremely important to make sure your business info (phone number, address and website) is properly formatted and that you chose the right category or categories for your business. This part isn’t too difficult but its important to be aware that there are many ways to incur a penalty from Google by filling out your listing incorrectly. Our local SEO services provide Google and other search engines with the exact information they need in order to show your companies website in the local search results. We also ensure that your page complies with Google’s guidelines so you don’t get penalized.

Each page of your website needs to be optimized for maximum local visibility. Getting your business visible in local Google results involves a large number of on-page SEO techniques. The quality of your website’s structure and the content it contains have become more important to Google local rankings over the years so it’s important to get these critical factors right.

We build citations by listing your business on the most important sites — like Yelp, Foursquare, AngiesList, Facebook places, yp.com and many many more. We also identify directory sites that are influential in your specific industry and region, and list you on those. This process of “citation-building” increases the authority your business in the eyes of the search engines, making them more likely to reward you with higher listings. Citation building is the most time and labor intensive step in the process.

If you’ve done great work for your customers they may be inclined or even persuaded to leave a positive review for you on yelp or google. But if you’ve done unsatisfactory work for a client, you can assume that they will share their poor experience on these same sites. So the most important lesson here is to always do great work for your clients, no matter how difficult they may be. Positive (and accurate) reviews are one of the best ways to establish your credibility with potential new customers. We’ll help you get those reviews which will also further enhance your ‘authority’ and ‘credibility’ with google and the other search engines.

WHAT YOU CAN EXPECT WHEN YOU WORK WITH VISUALAB DESIGN TO IMPROVE YOUR LOCAL SEO PRESENCE:

MARKET RESEARCH

We start with a detailed survey of your current marketing efforts and the competitive landscape.

DETAILED REPORTING

Get detailed reports to track the progress of the SEO work.

CUSTOMER SATISFACTION

We work very hard for our clients and guarantee their satisfaction.

QUESTIONS ABOUT SEO SERVICES

Of course not. It all depends on the keywords and level of competition. But we can give you a detailed assessment of the competitive landscape that will inform us how easy or hard it will be to rank for any particular keyword.

You should also probably beware of any company claiming to guarantee they can get you on the first page of google.

Again this is potentially a very complicated answer depending the on the keywords you are targeting and the level of competition in your market. For example if you are going after keywords like 'cheap shoes' you are going up against Amazon and some of the biggest companies in the world. Search engine optimization is both an art and a science. We will analyze the competitive landscape to asses the level of competition and how much work would be involved in reaching page 1 of the google search results for your most relevant keywords.

The specific details of Google's ranking algorithm are some of the most valuable and guarded secrets in the world. By reverse engineering how it works in the real world, we can deduce the hundreds of complicated factors involved in ranking the relevancy of a website in relation to the keywords a searcher enters into a search engine. This is what is comes down to.

Therefore, we unfortunately have no control over how search engines actually determine their rankings but we do however have a wide variety of strategies and techniques available to us when working to get as high as possible in the search results.

With search engine optimization the are no cookie cutter, one size fits all models. Each business is unique. We will do market research to develop a custom plan to reach your desired results. That being said, all SEO plans last at least several months and may extend to upwards of a year or more depending on the competitiveness of the particular niche you are in.

All budgets can be discussed and agreed upon before any work begins but generally there is a $500/month minimum with other plans ranging from $1000-$5000 a month depending on how aggressive we want to be and level of competition to overcome.

Having your website drop significantly in the SERPs mostly likely means you've been hit with a Google Penguin or Panda penalty. Likely this is due to previous questionable "SEO link building" to many "spammy" websites which google has easily determined have little or no value other than trying to game the system. It is a process but you can recover from these penalties and we have the experience to do it. By disavowing these spammy links, we can get your website back in the good graces of the almighty google (and other search engines too).

Of course we can! No problem at all! We’ve been successfully doing SEO work for both local and nationwide companies since 2006. Through all the changes we are still the experts in local business marketing.

So what can Visualab Design do for your local marketing?

Local search engine optimization is both an art and a science. You most likely found our website through some combination of Local SEO and regular SEO. Either you found us on the maps or you found us in the regular search results because we spend exactly $0 dollars a month on advertising. We do however put work into continually optimizing our web pages, providing great content and building links to and from other trusted websites.

Before we begin a local seo campaign, we do a thorough analysis of the competition so we have a more accurate idea of how hard it will be to reach the top spots. When we begin a Local SEO Campaign for your business, we first we make sure that all public information about the business is correct and up to date. Then we make sure that information is properly propagated through the web as much as possible. Besides the large directory sites you've heard of, like yp.com or yelp, there are hundreds of other business directories you can and should be in.

We’ve helped our clients get to the first page of Google, Yahoo, and Bing for competitive keywords and we can do the same for you.

See for yourself why our clients love us.
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