Why Do Some Websites Get More Traffic Than Others?

Analyzing your website data allows us to track activity and measure the results of the strategy

Ever wonder why your site suffers from low traffic while other’s are thriving? We have a couple of pointers to help you with this matter.

In this article, we will cover the most common reasons why a website doesn’t get enough traffic and will help you to solve this issue.

Top 6 Reasons Why Your Site Doesn’t Generate Traffic

Low traffic is a common problem that almost every site has encountered at one point. While this issue particularly happens with new sites, while the owner has little to no experience of managing a website, well-established sites aren’t immune to low traffic either.

To help you find the bottlenecks, we have gathered six possible culprits that might hinder your site from gaining traffic.

1.

Bad Domain Name
A domain name has the same function as a home address. Aside from directing visitors to your site, a domain name serves as an identity element that differentiates your site from thousands of competitors.
Using a complicated, forgettable domain name can deter visitors from accessing your site.While you can strive for uniqueness, it won’t do you any good if visitors can’t even remember your site address.

A good domain name should be concise
yet still properly represent your brand.

To help you get started, check out the best 20 domain name generators to come up with some good ideas that suit your site. Once you find the right one, you can register it on a domain registrar.

The cost of a domain name will mostly depend on the registrar and the TLD (Top Level Domain) but we can assure you that it’s a good investment in the long run.

What You Should Do
Bad User Experience

2.

Great user experience is essential for any website. Not only does it convert new visitors to returning ones, but it also decreases your bounce rate. Bottom line is, user experience directly influences your traffic.
If visitors don’t find your site accommodating enough to their liking, they will bounce off very quickly. This will increase your bounce rate and ultimately harm your SERP ranking. Accordingly, being buried in the SERPs means no organic traffic for your site.
Search Engine Optimization allows users to find your business easily online
What You Should Do

Since user experience involves a lot of element optimization within a website, we would need to write a whole new article just to cover that area. However, there are a couple of actions that you can take to provide the most basic comfort for your visitors.

You can start by making sure your website is mobile-friendly by using the Google Mobile-Friendly Test. Improving your content readability score can also significantly improve user experience. Readable has a free Flesch-Kincaid readability tool that you can use for this matter.

3.

Not Optimizing SEO

Search engine optimization correlates directly to your site’s visibility. Aside from influencing how the search engines perceive your site, it also helps you build credibility. If you want your site to reach a wide audience, SEO is what you should pay attention to.

That being said, if you haven’t done anything whatsoever to improve it, this element might be your biggest bottleneck so far.

If you have a WordPress site, there are tons of SEO plugins like Yoast SEO that can help you in this area. As keyword research is also essential to SEO strategy, SEMrush is perfect for this matter.

What You Should Do
Neglecting Local SEO

4.

Just because having a website allows you to reach a global audience, it doesn’t mean that you can ignore your local audience. On the contrary, 46% of all searches on Google in 2019 originates from people looking for local infomation. By neglecting local SEO, you neglect 50% of your audience.

What You Should Do

Start small by making your site multilingual to cater both your local and international audiences. If your site connects with a physical store, it’s best to put up a directory listing containing the store’s contact info and address.

5.

Producing Weak Content

While great SEO and user experience point visitors to your site, it’s your content that makes them stay and become returning visitors. If you’re producing bad content, you will lose any potential audience and harm your bounce rate in one go.

Creating content that matches your audience’s interests not only will ease the production process but will also help to build a strong relationship with your readers. You can use Google Analytics to get a better understanding of your visitors and plan your content accordingly.

What You Should Do
Not Doing Enough Promotion

6.

Organic traffic from search engines is great, but promoting your content is an absolute must. Added to the fact that there are plenty of other sites producing similar content to yours, not promoting your site is a major loss on your part.

What You Should Do

Promoting your site on various social media platforms is a great start. There are plenty of management tools like Buffer and Hootsuite that could help you manage multiple channels at the same time.

An email marketing campaign is another way to inform your customers about new content. You can use tools like MailChimp and OptinMonster to build an email list and facilitate the campaign process.

Wrapping Up

There are a lot of factors which cause low traffic, but it’s all within your ability to fix it. It’s best to treat low traffic as a learning experience and use it to grow your site.

Gaining a steady stream of traffic might be hard, but it’s definitely not impossible. With the right strategy and proper tools, it’s only a matter of time until your site goes viral and gains the attention it deserves.

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