We were approached by Trusted Remedies Inc. in the late fall of 2016 to redesign their entire marketing approach from the ground up. They had a great product, Healthy Bladder Plus, that they were getting amazing results from, both from customers and clinical trials, however this just wasn’t translating into the volume of sales they were hoping for.
Surely there are major challenges when marketing a product aimed at issues that people would prefer not to discuss. But since bladder issues are a problem that confront a large percentage of the population, we knew there was an opportunity here as well.
After analyzing Healthy Bladder Plus’s current marketing efforts and brainstorming how we could improve upon them, we created a multi-pronged strategy to improve their brand presence and get their message to a larger audience. This included: