Social media’s importance in our daily lives will only continue to increase, so it’s normal for consumers to expect your business to have a social presence they can easily find and connect with. That’s where our Social Media Marketing service can help.
The question is not whether your organization should use social media, but rather how it will integrate it effectively into its current marketing strategy to support overall business goals.
Whether your business should focus on local marketing or world wide exposure, we’ll ensure your content strategy reflects your ideal audience to achieves results that matter to your goals. We help you benefit from influential networking and user generated content in a way that is authentic and relevant to the development of your brand image.
How can you benefit from over 600 million people looking at business pages on Facebook every week, or a billion active users per month on Instagram? Reaching the right users in key.
Advanced audience targeting makes social media the most cost-effective way to distribute your content and amplify your message by ensuring it is being placed in front of the right eyes. Tracking tools allow us to seamlessly re-engage with users who express the most interest in your content and offers. We analyze the impact on website metrics and the role social media efforts plays in your overall digital marketing strategy.
Social indicators are a big factor in Google’s ranking algorithm. Integrating your social media activity and regularly publishing quality native content can significantly improve a site’s SEO and user retention.
We apply various techniques that increase the value of your content in the eyes of search engines, such as embedding key metadata to your shareable media before you upload it: This is like chocolate for search engines, multiplying the benefits social media has on your SEO.
People want to get to know your company and what others are saying about it before they purchase your goods or services. When potential clients see a professional social presence, it gives them higher confidence in your business and brand.
Social media is the most efficient way to communicate directly with your audience in a personable, genuine way. It allows you to better listen and respond to praises or pain points your community can express, which is why it has also become essential to manage any brand reputation.
Our process behind effective Social Media Marketing
We begin with auditing profiles to analyse how they perform, uncovering the strengths and weaknesses of the current strategy. We assist with any profile or company page that may require set-up as well as bringing all your accounts up to date including: Visual presentation, bio and descriptions, and making sure you are utilizing all relevant features specific to each different platform.
Content strategy begins during the discovery process, as we clarify the purpose and intent of your social media presence. We define the message, the audience, the platforms to utilize, the type of content that is valuable to share. We determine the short and long term goals of the strategy, establishing the KPIs and results we’re looking for.
Strategic curation of native content and relevant stories from around the web is an important part of impactful delivery. We plan a calendar describing all social activities to be implemented. This specifies the media, the copy, the date and time along with any details pertaining to different platform publishing features.
We use a smart set of tools to schedule, publish and monitor all activity on every social media platform. This also allow us to focus attention on the activity that matters most, efficiently keeping track of user engagement, competing accounts, and sudden events or trending conversations that your brand reputation may be sensitive to. We report on all relevant metrics and KPIs to evaluate and optimize the strategy.
We create, test and optimize advertising campaigns designed for various purposes, such as website traffic, content engagement and video views, product sales, event promotion, and social contests. We strategically target and re-engage with users who show the most interest in your content and offers. We integrate your social media efforts with landing pages and email marketing designed for users to take action.
DON’T BE OVERWHELMED BY THE NUMBER OF OPTIONS.
Building an content strategy, managing your social networks and effectively coordinating with the rest of your marketing efforts can naturally become overwhelming when you’re already running a business.
It is crucial to have an experienced, diligent team in charge when it comes to sharing your message with billions of users and handling advertisement budget.