The reasons why I’m a graphic designer now go back to my childhood. My favorite toys when I was child were My First Sony – an early drawing tablet for kids that connected to the TV monitor – Lite Brite and Spirographs. I criticized the cereal box packaging in my mind during breakfast and drew posters for any event happening in the neighborhood: Yard sales, lost pets, bloc parties…and some purposely absurd funny ones like “Have You Seen Him? Missing Since March 8th”, showing a snowman I made on my front lawn a month before. If this sounds like your kid, congratulations! He or she is a designer and probably a good marketing director too. These are three great things about Why I’m a Graphic Designer.
Nine months ago, ROSS SkinLab was still a vision in the mind of Joshua Ross. After setting our client up with the essentials of digital strategy, we harness the power of online and offline content marketing! With our help today, the med spa is rolling out a billboard and social media campaigns that is letting WEHO know where to go! Focused on promoting services that are highly in demand, with an appearance that resonates with the area.
To begin, we opted for a style that appeals to both male and female clientele, with an attitude that expresses simple, friendly, optimistic and sophisticated. Bold minimal layouts using brighter tints of the color palette we determined brought a refreshing new look that says “high-end and down to earth”. We chose Walkway as the type face that will be used throughout the brand. The font family blends the clean and professional “lab” attributes to the sexy and confident look the med spa wants patients to feel like.