With the Digital Marketing landscape changing so quickly all the time, its easy to feel overwhelmed at the prospect of creating and implementing an effective plan of attack. Yet studies show that locating, targeting and marketing to your ideal audience is significantly easier to do online, you just need to know which tools are right for you.
At Visualab Design, we find that in most cases, a lean, focused marketing plan is the best strategy for maximizing results. Unless you're a huge, global brand you don't need to everywhere at once. In fact this will dilute the efforts. Instead, identifying where your market already is online and getting your message in front of them where they already are is a far more productive and efficient strategy.